Consumer's are demanding accountability from the Realty Service Providers. Consumer's are seeking an alternative to the percentage based fee structure. Technology is capable of building efficiencies for the Real Estate Representative of today. Technology is providing the consumer with increased opportunities to obtain relevant Real Estate information. Recent articles and white papers have declared the "old" Real Estate model obsolete. High brokerage overheads, lower incomes, thin profits and the informed consumer is leading to the decline of this model.